Studio Moderna Brands wins Best Innovation and Best Long Form categories at the ERA Europe awards for it’s award winning Octasmart mattress
Studio Moderna Brands are experts in creating powerful consumer brands, this month it received two awards from Direct Marketing Association in recognition of the outstanding product innovation and powerful marketing strategy.
Octasmart sleep collection, is a latest breakthrough in the sleep and DRTV industry – powered by patented Octaspring Aerospace technology, it comes with unbeatable consumer benefits, marketing story and proven omni-channel distribution model.
Octasmart sleep range has been launched with selected partners in Europe at the beginning of 2019 with outstanding success and we are continuing the roll out through the key markets in Europe, Asia and North America. “Octaspring technology is used in aerospace, and is not just making seats more comfortable, but very soon helping crew and most importantly captain taking a good night’s sleep” says chairman Sandi Cesko. We are thrilled to bring this innovative concept to the DRTV industry, where we believe it will turn fortunes for right companies taking smart choices and looking long term.
About Studio Moderna Brands International:
Studio Moderna Brands Internatioanl Ltd. are experts in comfort and marketing, creating powerful consumer brands powered by award winning Octaspring Aerospace Technology. Company was established in 2008 to lead the international expansion of the Studio Moderna proprietary sleep brands Dormeo and Octaspring, today these brands are available in 40 markets worldwide.
About Octaspring® Technology
Octaspring® is an award winning patented foam spring technology, which is the first true innovation in the foam industry in the last 20 years. This unique technology combines the support and comfort of foam with the functionality of spring, while using 30% less material. The foam springs are placed individually and move 3-dimensionally, resulting in improved weight distribution, pressure relief and increased comfort. Springs of varying densities can be used in the same layer to create targeted zones, which increases comfort and extends the structure’s lifespan. The open structure of the spring allows 8x better ventilation, creating sleep environment which is 3C cooler – which in fact is proven to help sleep faster, deeper and longer. Today Octaspring technology enables any sleep of sitting surface, increased comfort.
Head of Marketing and Communications