Conforama France Expands Octasmart® Hybrid Range Presence in Stores
Only six months since Conforama first launched the Octasmart® Hybrid mattress collection in July 2021, the specialist in home furniture, design and decoration now has expanded the Octasmart® Hybrid range to all stores in France, supported by a TV campaign that will run nationwide from the end of December and into January as well as a full page listing in their annual catalogue.
Along with this new store expansion comes the Octasmart Hybrid range being listed in the Conforama catalogue, which will be distributed to every household in France, alongside a nationwide TV campaign that will follow in December 2021 to drive consumer awareness and in-store purchases.
This latest launch has come in collaboration with ‘Best of TV France,’ Studio Moderna Brand’s official retail distribution partner in France. Successfully listing the Octasmart collection with some of the biggest retailers across France since 2019, Conforama is another triumph to add to ‘Best of TV France’s,’ list.
“We were very excited to sign up Conforama in the middle of the summer, and have been working very closely with the Conforama stores and in-store teams to make sure that product merchandising is at its highest standards, that local teams are well trained and motivated, and so the results have come naturally” noted Marc Mayeur, Best of TV Business Director.
Additionally, Studio Moderna’s distribution partner in France has taken on board a new specialist agency with a dedicated team specifically focused on working closely with their retail partners allowing for a dedicated focus for the one brand.
With this Marc Mayeur, Business Director is keen to highlight that, ‘The key to success has continued to be consistent attention, training of the in-store personnel, marketing and the wide network of partners that we work with.’
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